12 - From Uganda to BC: Jo-Ann Bateman on Using Data, Values, and Collaboration to Redefine Healthcare and How Physiotherapists Can Contribute to Global Health Initiatives
In this episode of The Health of Business, Danielle Boyd sits down with consultant and global health leader Jo-Ann Bateman, whose career spans from Canadian sport medicine and clinic operations to international work in Uganda. Together they explore how physiotherapy and allied health clinics can thrive by combining values-based leadership, data-driven decision-making, and authentic relationships with referring physicians.
They unpack:
How to use EMR data and patient feedback to guide growth and advocacy
Why relationship-based marketing outperforms traditional branding in healthcare
Lessons from global health that apply to Canadian clinic leadership
The importance of aligning your clinic’s why, culture, and community impact
How collaboration between GPs and allied health can strengthen primary care
Jo-Ann also shares insights from her nonprofit work in Uganda, her consulting practice Afya Consulting, and her new initiative building communities of practice between GPs and allied health professionals in Victoria.
Connect with Jo-Ann: afyaconsulting.ca
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Chapters
00:00 Creating a Change Makers Community
01:13 Jo-Ann's Journey in Healthcare
02:51 Consulting in Healthcare: A New Role
04:08 Startup Phase: Key Considerations
06:47 Vision and Values in Clinic Management
11:23 Challenges in the Healthcare Sector
14:06 Data-Driven Patient Care
18:06 Building Relationships with Referring Physicians
21:17 Advocacy and Integration in Healthcare
24:54 Marketing and Branding in Healthcare
35:33 Reflecting on Progress and Achievements
42:42 The Importance of Collaboration in Healthcare
49:14 Exploring Global Health Initiatives
56:03 The Role of Physiotherapy in Global Health
01:03:25 Cultural Perspectives in Healthcare
01:07:57 Connecting and Collaborating for Better Healthcare
Keywords:
physiotherapy business, clinic operations, EMR data, Jane App, patient outcomes, referral marketing, GP collaboration, primary care networks, allied health consulting, values based leadership, clinic KPIs, MSK care, advocacy healthcare, global health Uganda, Victoria BC, Kamloops, physio clinic startup, healthcare branding, relationship marketing, patient feedback, data driven healthcare, Canadian healthcare, community of practice