24 - Audriana Monteiro on Building an Online Physio Business using YouTube and Insight Timer

In this episode of The Health of Business, Danielle speaks with physiotherapist, yoga teacher, and online educator Audriana Monteiro about building an online business as a healthcare practitioner. Audriana shares her path from private practice and pediatrics into chronic pain care, trauma-informed yoga, and online education. The conversation explores YouTube, Insight Timer, Instagram, online courses, accessibility, content creation, burnout, evidence-based messaging, and how to build a business that feels aligned instead of draining. They also discuss why Audriana decided to step back from her podcast, how online work can create more accessible care, and what a healthy online business looks like through the lens of joy, values, creativity, and sustainability.

Learn more about Danielle: https://www.danielleboyd.ca

Learn more about Audriana: https://www.empoweredmovement.ca

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Timestamps

0:00 Introduction

1:11 Audriana’s path into physiotherapy, pediatrics, and chronic pain

4:52 What made chronic pain work feel meaningful

7:01 Why online business matters for physios and healthcare providers

8:07 Audriana’s online business, platforms, and content ecosystem

12:38 Insight Timer as an underrated platform for health professionals

17:06 YouTube, trauma-informed yoga, and long-form content

19:51 How much time online content creation really takes

23:53 Why Audriana decided to end her podcast

32:58 Trauma-informed care and online messaging

36:20 The problem with social media algorithms and health misinformation

42:20 Staying in integrity as an online creator

44:20 Advice for healthcare practitioners starting online

48:18 Accessibility, chronic pain education, and online courses

50:37 Where to find Audriana online

52:14 What a healthy online business looks like

57:03 Closing

Keywords

physiotherapy business, online physio business, healthcare content creation, chronic pain education, trauma-informed yoga, trauma-informed care, Insight Timer, YouTube for healthcare professionals, online courses for healthcare, accessible healthcare education, physiotherapy entrepreneurship, content creation for physios, healthcare marketing, evidence-based health content, chronic pain physiotherapy, nervous system education, sustainable business, burnout prevention, online healthcare business, health business podcast