23 - Jeff and Vania of Physio Collective on What Culture Really Is and Building a 40+ Staff Clinic
In this episode, I sit down with Jeff and Vania, co-owners of Physio Collective (along with their other 2 business partners), to talk about what culture actually means in a clinic and what it takes to build and lead a team of 40+ staff. This is a grounded, honest conversation about clinic ownership, leadership, and growth. We get into the real work behind building a strong team, navigating challenges with multiple partners, and creating a culture that actually holds as your business scales. Jeff and Vania share their journey from clinicians to owners, how they structured their roles as a leadership team, and the lessons they’ve learned over nearly a decade in business.
We also talk about:
• What culture really is and how it shows up day-to-day
• Hiring for self-awareness and growth mindset
• Navigating difficult conversations as a leader
• Dividing roles across multiple business partners
• Scaling a clinic while maintaining team alignment
• Lessons from past clinic environments and what they chose to do differently
• Industry shifts, including insurance and active rehab changes
If you’re a clinic owner, aspiring owner, or just trying to understand how to build something sustainable in healthcare, this episode is for you.
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Timestamps:
00:00 – Episode begins: meet Jeff and Vania
01:00 – Their paths into physio and kinesiology
05:00 – Starting Physio Collective
08:00 – Why culture mattered from day one
11:00 – Building core values and early planning
15:00 – Co-owning with four partners
19:00 – Balancing clinical work and leadership
23:00 – Personal growth as business owners
32:00 – Hiring for self-awareness
36:00 – Culture starts at the top
41:00 – Lessons from past clinics
47:00 – Industry challenges and insurance shifts
55:00 – Collaboration across professions
KEYWORDS:
physio business, physiotherapy clinic ownership, clinic culture, healthcare leadership, private practice physio, kinesiology clinic, clinic growth, healthcare entrepreneurship, team culture, clinic hiring, physio podcast, business of physio, active rehab BC, clinic management, physio collective, bc physio